Trackside boards 12 m each
Boards behind the barriers, grouped in braking zones and along the main straight.
Why it works
Seen where players look hardest
On screen every lap
Boards line the braking zones and the main straight. Players study them lap after lap to find their braking points.
Part of the world
Your brand sits on the circuit like at a real race. It never covers the game or interrupts a lap, so players don't learn to skip it.
Quick to launch and change
Send a logo or just your name and colours. It's live within a day, and you can change the artwork whenever you like.
Ad slots
Where your brand appears
Every circuit has all of these. Take one slot on one circuit, or all of them everywhere.
Runoff logos Per corner
Your logo painted huge on the tarmac on the outside of corners. Impossible to miss when a player runs wide.
Grandstand and pit roofs Per circuit
The biggest canvases on the circuit, seen from above every time a player passes.
From the cockpit Included
Players who race in first person see the same boards at eye level, rushing towards them.
Circuit takeover
Make a whole circuit yours
- Every board, runoff logo and roof on one circuit, in your colours
- No other brand on that circuit while it runs
- A natural fit for a product launch, an event or a race weekend
Packages
Pick how big to go
Prices depend on the circuits, the slots and how long you run. Tell us what you have in mind and we'll reply with a quote.
Trackside
A strong presence on one circuit
- Boards in the braking zones and along the main straight
- Shared with other brands
- Artwork changes any time
Most visible
Circuit takeover
One circuit, entirely yours
- Every board, runoff logo and roof
- Exclusive on that circuit
- Seen from above and from the cockpit
Season partner
Everywhere in the game
- Boards on every circuit
- A takeover of the circuit of your choice
- Your name on the daily challenge
Add-on: sponsored challenge. A weekly time challenge under your name, with an optional prize for the fastest lap.
Ask about it
Reach
On every screen, no install
Late Brake runs in the browser on desktop, tablets and phones. Players arrive from a link and are racing in seconds, with keyboard, gamepad or touch.
6Real-world circuits
3Camera views
0Installs needed
How it works
From email to the track in a day
Tell us what you want
Which slots, which circuits and for how long.
Send your artwork
A logo file, or just your name and two colours and we set it in type.
Go live
Your brand is on the track within a day of artwork.
See how it did
We share player and lap numbers for your circuits.
Artwork
What to send
| Slot | Shape | Artwork |
|---|---|---|
| Trackside board | 9 : 1 | PNG or SVG, 1800 × 210 px or larger. Or your name and two brand colours, and we set it in type. |
| Runoff logo | 4.5 : 1 | PNG or SVG on a transparent background, 1350 × 300 px or larger. It's painted onto dark tarmac, so light colours work best. |
| Roofs | 8 : 1 to 18 : 1 | PNG or SVG, at least 1800 px wide. |
Questions
Good to know
Do the ads interrupt the game?
No. Trackside slots are part of the circuit, like the boards at a real race. They never cover the screen or pause a lap.
Can we change the artwork during a campaign?
Yes, as often as you like. A new creative goes live within a day.
Can we have a circuit to ourselves?
Yes: that's the circuit takeover. No other brand appears on that circuit while it runs.
How do we know it worked?
We share player and lap numbers for the circuits you're on, from our site analytics and the game's own lap records.
Is the game tied to a racing series?
No. Late Brake is an independent game and isn't affiliated with any racing series, team or circuit.
Contact
Let's put your brand on the track
Tell us which slots and circuits you're interested in, and for how long. We'll reply with player numbers, availability and a quote.
Email us